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Research papers

Babyface: Reading nonverbal cues to measure infants' acceptance of food products

Since infants cannot use scales to indicate how much they like something, mothers must use non-verbal cues to infer product acceptance or rejection. As an alternative to an expensive central location test with mother-infant dyads, we used mothers'...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Lauren Yourshaw, Payal Kondisetty, Ashley Gabel, Amy Elkes, Kelly Sheahan
Company: Blueberry
September 13, 2012
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Citation

Yourshaw, Kondisetty, Gabel, Elkes and Sheahan (2012a, September 13). Babyface: Reading nonverbal cues to measure infants' acceptance of food products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/babyface-reading-nonverbal-cues-to-measure-infants-acceptance-of-food-products


Research papers

Preparing for the new era

To adapt and thrive in an ever-evolving world, businesses in Latin America must be willing to look at alternative research methodologies to make sense of dynamic and complicated consumer segments. Of the new research techniques circulating and...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Dan Hill
Company: Sensory Logic
May 3, 2012
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Citation

Hill, D. (2012a, May 03). Preparing for the new era. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/preparing-for-the-new-era


Research papers

Facing the future

Facial expressions are a strong visual method to convey emotions. 3D Facial Imaging directly records human emotions from facial expressions to better measure consumer response to marketing stimuli (e.g. advertising, packaging, retail displays). This...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Tim Llewellyn, Eric Gu, Alastair Gordon
April 17, 2012
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Citation

Llewellyn, Gu and Gordon (2012a, April 17). Facing the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/facing-the-future